TWICE's 'THIS IS FOR' M/V Explained: Ten Years, Nine Hearts, One Unbreakable Bond

*Here's the thing about TWICE's "THIS IS FOR"—it's only 2 minutes and 14 seconds long, and somehow that feels both perfect and devastating. After ten years and nine members still standing together (which is basically a miracle in K-pop), they drop this short, punchy declaration that hits you right in the feelings. This isn't just their fourth full album title track. This is them saying "we're still here, we're still us, and we're just getting started." Let me tell you why this one made me cry.*

Table of Contents (Find Your Story)

1. Quick Summary: The Vibe Check
2. Quick Facts & Credits
3. The Story You See on Screen
4. Lyrics & Meaning
5. What This MV Really Shows
6. Fan Takeaways
7. Sources & Technical Data

Quick Summary: The Vibe Check

I’m just going to say it: this song is too short and I’m not okay about it.

“THIS IS FOR” clocks in at 2 minutes and 14 seconds, and by the time you’ve fully registered what’s happening, it’s over. It’s like TWICE showed up, reminded everyone why they’re still the standard, and then dipped before you could fully process your feelings.

But maybe that’s the point. After ten years in an industry that chews up and spits out girl groups, after countless predictions of their “decline,” after members renewing contracts when everyone expected them to leave—they don’t need to prove anything anymore. They can drop a 2-minute banger and trust that it’s enough.

Because it is. Oh, it absolutely is.

Quick Facts & Credits

Fun fact: The album title is a play on words—it's their fourth full album, and it's literally "for" everyone. Dahyun explained this and it's adorable.

The Story You See on Screen

The MV opens with individual shots of each member, and I had to pause because—when did they all become this stunning?

Nayeon in that red hood at 0:09 looks like she’s about to star in the world’s most glamorous fairy tale. Each member gets their moment, their close-up, their “yes, I’m still here and I’m thriving” shot.

There’s no complex narrative here. No storyline about heartbreak or revenge or whatever. It’s just nine women who’ve been doing this together for a decade, looking directly at the camera and reminding you why you fell in love with them in the first place.

The Confidence That Comes With Time

What strikes me most is how comfortable they look. Not in a “we’re phoning it in” way—in a “we know exactly who we are” way.

The choreography at 0:39 is sharp and synchronized, but there’s this ease to it. They’re not trying to prove they can dance (we know they can). They’re not trying to look intimidating or untouchable (that’s never been their brand). They’re just… existing in their power, and it’s magnetic.

When the whole group is on screen together, there’s this palpable chemistry that you can’t fake. Ten years of performing together, of growing up together, of weathering industry pressure together—it shows in how they move, how they look at each other, how they occupy space as a unit.

That Final Moment

The video ends almost abruptly at 2:14, and I genuinely went “wait, that’s it?” before immediately hitting replay.

That’s the genius of it, honestly. Leave them wanting more. After a decade, they’ve earned the right to not overstay their welcome in a single song.

Lyrics & Meaning

“This is for all my ladies”

The opening line is a dedication, and in the context of TWICE’s 10-year career, it hits different.

This isn’t just “for all my ladies” in a general empowerment way. It’s for the fans who’ve been here since “Like OOH-AHH.” It’s for the women who were teenagers when TWICE debuted and are now navigating their twenties and thirties. It’s for everyone who’s grown up alongside them.

“If you’ve been done wrong, then this your song, so turn it up” — Look, I know it’s simple. I know it’s not poetry. But sometimes you don’t need complexity. Sometimes you just need someone to acknowledge that yeah, life’s been rough, and you deserve to blast some music and feel good about yourself.

The “Baddie” Era That’s Actually Age-Appropriate

Everyone’s calling this TWICE’s “baddie era,” and okay, sure. But what I appreciate is that their version of “baddie” isn’t trying to be someone they’re not.

They’re not suddenly over-sexualized. They’re not pretending to be 19 when they’re pushing 30. They’re just… confidently mature. Which is actually way more powerful than any manufactured concept could be.

The line “I wanna know where the baddest girls are from / Might be another planet” is playful without being cringe. It’s them having fun with the concept rather than taking it so seriously it becomes parody.

What They’re Really Saying

Underneath the “turn it up” and “baddie” language, what I hear is: “We’re still here. We’re still relevant. We’re still us.”

And after ten years of people waiting for them to fail, to disband, to become irrelevant—that’s the most powerful message they could send.

What This MV Really Shows

The Styling Evolution

Can we talk about how good everyone looks? Because seriously.

This isn’t the cute, colorful TWICE of “Cheer Up” (though I love that era too). This isn’t even the elegant TWICE of “Feel Special.” This is TWICE at their most self-assured—sleek hair, sharp styling, makeup that enhances rather than transforms.

Sana at multiple points looks so stunning it’s actually distracting. Momo’s center moments hit harder because she’s not trying—she just is. Tzuyu has this quiet power that the camera loves.

But what really gets me is that they all look happy. Not performatively happy—genuinely happy to be there, to be doing this, to still be TWICE.

The Group Dynamics

Pay attention to the group shots. Watch how they interact, even just in passing.

There’s this ease that only comes from years of genuine friendship. They’re not just coworkers who tolerate each other for the cameras. These are women who chose to stay together when they could’ve gone solo, who renewed contracts when leaving would’ve been easier.

You can see it in how naturally they move around each other, how comfortable they are sharing space, how their energy syncs up without anyone having to force it.

What’s NOT There

Interestingly, there’s no dramatic sets, no expensive CGI, no elaborate storyline requiring multiple viewings to understand.

Just nine women, some great lighting, solid choreography, and absolute confidence.

And somehow that’s more impressive than any high-budget production could be. They don’t need the bells and whistles anymore. They ARE the show.

Fan Takeaways

For ONCEs, this comeback delivers something more valuable than chart records or views: validation.

Validation that staying with TWICE all these years wasn’t misplaced loyalty. Validation that groups CAN make it to 10 years with all members. Validation that your favorite group can evolve without losing what made them special in the first place.

What fans walk away with is gratitude. Gratitude that in an industry notorious for burning through artists, TWICE chose to stay together. That they still care enough to deliver quality music. That they haven’t taken their fandom for granted.

There’s also this beautiful sense of shared history. Fans watching this MV aren’t just seeing a new comeback—they’re seeing a decade of memories reflected back at them. Every ONCE has their own story of what TWICE means to them, what era they joined, what song got them through a hard time.

This comeback feels like TWICE is acknowledging all of that. The album name “THIS IS FOR” isn’t just clever wordplay—it’s a genuine dedication to the people who’ve been on this journey with them.

And practically? Fans got a song that makes them want to run through walls. A confidence boost disguised as a pop track. A reminder that if TWICE can make it to 10 years and still be thriving, maybe we can handle whatever life throws at us too.

The only real complaint? It’s too damn short. Give us a full 3-minute version, you cowards.

Sources & Technical Data

Credible Sources

• Official MV — JYP Entertainment YouTube
• Album Info via Wikipedia
• TWICE announces July 11 release date — CHOSUNBIZ
• TWICE marks nearly a decade — Melodic Magazine